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Managing demand effectively is fundamental to optimizing your supply chain. Demand is the force that drives the supply chain. So, accurate prediction and timely fulfillment of demand are essential to success.

But the complexity of today's global process industries create significant hurdles for effective demand management. You depend on your customers to accurately forecast their needs. But, like you, they are subject to market uncertainties and price volatility. The growing trends of customization and segmentation mean that you have a wider variety of products to manufacture, and more difficult decisions to make to maximize your production efficiency and profitability. Your customers are demanding better service and faster delivery times while you face internal pressures to reduce inventory levels. Effective demand management in requires five key capabilities:

Accurate forecasts - so you know what to expect, and when
Accurate forecasting is achieved by blending statistical analysis, customer projections, and the knowledge of your sales and service teams.

Our solution provides the powerful yet flexible forecasting tools you need to develop timely, accurate forecasts. The process begins with our statistical forecasting engine, which provides a first-cut projection based on methods and criteria tailored to your business. Our forecasting tool prioritizes high-value customers and key accounts with individual attention, and handles smaller customers collectively. The collaborative features enable the key stakeholders to focus on the important details, easily share information, and arrive at a consensus. Customers can also be included in the collaborative process to achieve more accurate forecasting.


Optimized Product Mix - for maximum profitability
Our Advanced Optimization Capabilities use advanced analytical techniques to map your demand forecast across the supply chain, providing sales and production plans that accommodate your capacity limitations while maximizing profitability. Product and customer mix can be analyzed interactively to find a business blend that improves the utilization of your equipment. Alternative scenarios can be easily run to assess the impact of various customer and production options.


Efficient Order Processing - to improve customer service response
Our Advanced Available-to-Promise solution provides a powerful tool to instantly analyze and commit customer orders while maximizing profitability. You can instantly determine if an order is within forecast, and see the best way to fulfill the order, whether from existing inventory, planned production or alternate sourcing locations. And the profitability of each alternative is evaluated so you can make informed sourcing decisions from the start.
Profitable Order Fulfillment - so the right material is in the right place at the right time
The tight integration of our solution's order fulfillment features assures that changing demand plans are instantly available throughout the organization. Your distribution planners can target inventories to meet specified customer service levels, logistics managers receive just-in-time replenishment plans to maintain proper service and inventory levels and production schedulers see the status of every order and the impact of every change. Most importantly, your planners see the financial impact of every decision.
Real-Time Monitoring and Communications - for up-to-the-minute assessments of demand
The WAM Supply Chain Event Monitor maintains an up-to-the-minute simulation of your supply chain into the future, so you can rapidly identify problems and take corrective actions. Deviations from the plan are instantly highlighted in on-screen consoles and through WAM's Reporting Engine, assuring that the performance of every decision point in the supply chain is measured and communicated continuously.

The WAM Solution's suite of supply chain solutions supports all of these capabilities and delivers the information you need to achieve superior customer service, lower inventories, reduced working capital requirements, better use of production assets, and increased profitability.